Conducting both Questionnaires and Interviews has allowed us to gather more rich accurate data. The results have provided us with exactly what we need to provide a product to suit our audience. Our research has allowed us to find out exactly what our audience wants from our product our job is to provide this for them. We will use all aspects of our research and combine results to suit as many of our targeted audience as possible.
This research has made planning for our final product a lot easier as before we did not know what our audience’s likes and dislikes were, we are now more informed and up to date with what people like.
Planning our final product should be a lot easier than before as we now know a lot more information than we did to start with. We can include our own knowledge to make our product even better. We will design our product with as much inspiration from our results and improve where we can, in theory we are giving our audience exactly what they have asked for.
By conducting our research we discovered:
-Image is important
-Our target audience had high interest in gossip and up-to-date celeb news
-Colour determind the audience that we attracted we will modify the colours in our product to suit our target audience
-Our audience research has allowed us to find out exactly what our target audience's likes and dislikes are, we will adapt these into our product.
Wednesday, 9 February 2011
Audience Behaviour Theory: Conclusion
We used Richard Dyer’s utopian solution to motivate and engage our target audience, offering them the ‘solutions’ of ‘energy’ through the use of editing (colour and images) and ‘community’ by including conversational information- providing the reader with topics of conversation therefore creating a media group. We also applied Maslow’s Hierarchy of Needs by aiming our product at a specific target audience; here we are applying affiliation- the need to belong to a group. We are targeting a certain group of people therefore there is a strong bias on behalf of the audience to fit it with this group. From both theories we are allowing our target audience to become part of a ‘community’. Or through reading our magazine building their own community. We plan to provide them with ‘gossip’ and ‘factual’ information in which they can share with others of the same social interests, creating our target audience. This will allow us to become more involved with our audience. Through using both Richard Dyer’s utopian theory and Maslow’s Hierarchy of Needs we can engage the audience and fulfil their theories to make our product interesting and fun.
Tuesday, 1 February 2011
Burton's Theory:Our target audience
Graeme Burtons Theory
Burtons Theory is a theory where the target audience is identified through the difference between socially grouped audiences and media grouped audiences. Being socially grouped can involve being grouped by your age, your gender, your race, your class or your place in society etc. Being media grouped involves being grouped by their relationship with the media, such as film-goers, computer game users or what type of genre they are interested in and so on.
Socially Grouped: Our Target Audience
Age: Between the ages of 17 – 25
Gender: Targeted at Females
Race: Aimed at all races.
Social Status: B C1 – middle & working class
Location: Would appeal to the Western.
We have chosen to target our audience at young females between the ages of 17 and 25 this is because a large amount of music magazines are seen to be aimed at either younger children or have a more male tendency. So we thought it would be a good idea to produce a magazine of the same genre but targeted for women to be interested in. We haven’t really chosen a specific race to aim our magazine at because we wanted to aim it at a wider audience, providing a magazine available to any female who is interested in the chosen genre of R’n’B. We based our targeted social status on who we think will stereotypically purchase the magazine (B C1). Finally we chose the targeted location; Western because that is where we are from so we are basing it on interests around us.
Media Grouped: Our Target Audience
Music Taste:We have chosen music taste.
Favourite Genre:Our chosen genre being R’n’B
Talents:May appeal to those who are good singers or play certain instruments.
Our magazine would appeal to those interested in music. Our magazine is based on R’n’B, so it would appeal to those who prefer and have a specific taste in this genre. The magazine could also attract a wider audience e.g. females with a certain music talent like singing may be inspired by artists in the magazine.
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