Audience Behaviour Theory: Conclusion

We used Richard Dyer’s utopian solution to motivate and engage our target audience, offering them the ‘solutions’ of ‘energy’ through the use of editing (colour and images) and ‘community’ by including conversational information- providing the reader with topics of conversation therefore creating a media group. We also applied Maslow’s Hierarchy of Needs by aiming our product at a specific target audience; here we are applying affiliation- the need to belong to a group. We are targeting a certain group of people therefore there is a strong bias on behalf of the audience to fit it with this group. From both theories we are allowing our target audience to become part of a ‘community’. Or through reading our magazine building their own community. We plan to provide them with ‘gossip’ and ‘factual’ information in which they can share with others of the same social interests, creating our target audience. This will allow us to become more involved with our audience. Through using both Richard Dyer’s utopian theory and Maslow’s Hierarchy of Needs we can engage the audience and fulfil their theories to make our product interesting and fun.