Burton's Theory:Our target audience

Graeme Burtons Theory

Burtons Theory is a theory where the target audience is identified through the difference between socially grouped audiences and media grouped audiences. Being socially grouped can involve being grouped by your age, your gender, your race, your class or your place in society etc. Being media grouped involves being grouped by their relationship with the media, such as film-goers, computer game users or what type of genre they are interested in and so on.

Socially Grouped: Our Target Audience
Age: Between the ages of 17 – 25
Gender: Targeted at Females
Race: Aimed at all races.
Social Status: B C1 – middle & working class
Location: Would appeal to the Western.

We have chosen to target our audience at young females between the ages of 17 and 25 this is because a large amount of music magazines are seen to be aimed at either younger children or have a more male tendency. So we thought it would be a good idea to produce a magazine of the same genre but targeted for women to be interested in. We haven’t really chosen a specific race to aim our magazine at because we wanted to aim it at a wider audience, providing a magazine available to any female who is interested in the chosen genre of R’n’B. We based our targeted social status on who we think will stereotypically purchase the magazine (B C1). Finally we chose the targeted location; Western because that is where we are from so we are basing it on interests around us.

Media Grouped: Our Target Audience
Music Taste:We have chosen music taste.
Favourite Genre:Our chosen genre being R’n’B
Talents:May appeal to those who are good singers or play certain instruments.

Our magazine would appeal to those interested in music. Our magazine is based on R’n’B, so it would appeal to those who prefer and have a specific taste in this genre. The magazine could also attract a wider audience e.g. females with a certain music talent like singing may be inspired by artists in the magazine.